Define Your Target Audience Without the Fear of Repelling Everyone Else

Define Your Target Audience Without the Fear of Repelling Everyone Else

Let’s talk target audience. You probably know that defining your target audience is one of the MOST important steps when it comes to branding and overall business success. Maybe you’ve tried to define your audience before but felt that fear creep into your gut. You know the one. The fear of being pigeon holed. The fear that if you commit to your target audience, then you’ll miss out on potential sales by repelling the people who don’t fit that description. To this, I have 3 points:

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Brand Visuals: Do Personal Preferences Even Matter?

Brand Visuals: Do Personal Preferences Even Matter?

So it’s time to start thinking about the visuals for your amazing brand! Yay!! But you’ve heard other entrepreneurs (maybe even some designers) say that the most important thing when creating a visual brand identity is the preference of your audience. What YOU like doesn’t really matter. But I’m gonna go ahead and say it does. Here’s why…

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Austin Patio Brand and Web Design

Austin Patio Brand and Web Design

Austin Patio is owned by Brad. They have been making beautiful screen rooms for the Austin area for over 20 years! When Brad came to me, he had no prior visual branding and was frustrated with his current website because it was unorganized and was constantly crashing. Even worse, the design agency he worked with before blew off his concerns and never fixed ANY of the problems. 😠

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The Yellow Barn Brand Design

The Yellow Barn Brand Design

The Yellow Barn is owned by Kristen. They appeal to the “Modern Mama” with a shop that supplies everything from natural wooden toys for kiddos to minimal yet quirky home décor. Kristen came to me after seeing my work with Charlotte’s Webtique, hoping I could help her build a brand that was authentic, clean, and whimsical with a Southwestern charm.

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