10 Questions to Ask Before You Start Designing Your Brand

10 Questions to Ask Before You Start Designing Your Brand

Many business owners fall into the branding trap of jumping in, picking a few colors, designing their logo, and calling it a day. The problem is, if you cut straight to the design without gaining clarity on the foundation of your brand’s identity, your designs will not help you convert viewers to customers… even if they are pretty. Don’t worry, it’s not as difficult as it sounds. I put together a list of some deep-digging questions to help you gain the clarity you need to design an effective and strategic brand identity…

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Wholistic Balance Brand and Web Design

Wholistic Balance Brand and Web Design

Wholistic Balance is owned by Shae, a very fashionable holistic health practitioner + natural health and wellness coach. She helps her cliencts find alternative, natural approaches to heal their bodies and start feeling like themselves again. Shae came to me to re-brand her business because her existing brand and website were DIY and intended to be temporary. She wanted a brand identity that was professional and reflected her level of expertise and reliability…

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The 5 "Rules" of Effective Logo Design

The 5 "Rules" of Effective Logo Design

An ineffective logo can lead to some serious headaches down the road. Especially as your beautiful business starts to grow. It may seem like a simple on the surface, but your logo is an essential part of your brand’s story. It is just as responsible for communicating what you are about as your website, photography, copy, and other brand ingredients. To help you make sure your logo is prepared to represent your brand, I made a list of the 5 "Rules" of Effective Logo Design...

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Unplug Outdoor Apparel Brand and Web Design

Unplug Outdoor Apparel Brand and Web Design

There’s a reason I love this project so much. I created each of the elements for this brand 100% just for fun. It all started as a project for a Skillshare. The class was created by the mythical Aaron Draplin and it focused on how to make a badge logo. After creating my badge logo for the class, I couldn’t get it out of my head. I kept thinking “who would this brand be, what are their perfect brand colors, what would their website look like?” So I sat down and started designing. Just for fun.

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