The 5 "Rules" of Effective Logo Design

The 5 "Rules" of Effective Logo Design

An ineffective logo can lead to some serious headaches down the road. Especially as your beautiful business starts to grow. It may seem like a simple on the surface, but your logo is an essential part of your brand’s story. It is just as responsible for communicating what you are about as your website, photography, copy, and other brand ingredients. To help you make sure your logo is prepared to represent your brand, I made a list of the 5 "Rules" of Effective Logo Design...

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Unplug Outdoor Apparel Brand and Web Design

Unplug Outdoor Apparel Brand and Web Design

There’s a reason I love this project so much. I created each of the elements for this brand 100% just for fun. It all started as a project for a Skillshare. The class was created by the mythical Aaron Draplin and it focused on how to make a badge logo. After creating my badge logo for the class, I couldn’t get it out of my head. I kept thinking “who would this brand be, what are their perfect brand colors, what would their website look like?” So I sat down and started designing. Just for fun.

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The Traveled Lane Brand and Web Design

The Traveled Lane Brand and Web Design

The Traveled Lane is owned and operated by Kelly, a maker of quirky home decor items that bring back old memories and inspire wanderlust. Kelly came to me for a rebrand because she felt her existing DIY design lacked cohesiveness. Her business had grown a lot and she was ready for her branding to reflect her level of professionalism and the character of her products...

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Danielle Ashley Photography Brand Design

Danielle Ashley Photography Brand Design

Danielle is a wedding photographer with a soft spot for laid-back brides. Her ideal client leans towards a nature-inspired wedding as opposed to more formal, urban settings. Before our project, she didn’t have much set up in terms of her brand identity, just her business name in a certain font. It worked for getting started, but she was at the point where she wanted something more professional and memorable that would draw in the kind of client that she LOVES working with.

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