Everyone and their mother is out there telling you why you need to be defining your audience, and I am no exception. But, I know that this is one of those things that is easier said than done. So, I’m going to break it down into 3 easy steps. Knowing who you’re doing this for is everything. It brings the clarity needed to design an effective brand, strategize your website, nail your brand voice, etc. You might think that you want to appeal to as many people as possible, but if you don’t know exactly who you’re talking to, you’re essentially talking to no one.
Have you ever heard a horror story of someone having a terrible experience with a freelancer who disappeared on them? Or maybe you’ve seen those (slightly hilarious) photos of what someone thought they were buying online vs. what actually came in the mail.Either way, I’m sure you know by now that deciding to buy something from an online business requires some 007 investigative skills.
Part of designing an effective website is developing a plan and being really really clear on your goals. You might be thinking, “Ashton, I already have a ton of goals for my website!” I bet you do, and that’s amazing! But, we have to PRIORITIZE your website’s goals to make sure that you’re seeing results.