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Everyone and their mother is out there telling you why you need to be defining your audience, and I am no exception. But, I know that this is one of those things that is easier said than done. So, I’m going to break it down into 3 easy steps. Knowing who you’re doing this for is everything. It brings the clarity needed to design an effective brand, strategize your website, nail your brand voice, etc. You might think that you want to appeal to as many people as possible, but if you don’t know exactly who you’re talking to, you’re essentially talking to no one.

Defining Your Audience in 3 Simple Steps

defining audience

You’ve probably heard that you need one, but have you ever wondered how to create a mood board for your brand? When you’re just getting started with your brand design, you’re going to want a point of reference. You want to set the tone for how you want your designs to feel so that you […]

How to Create a Mood board for Your Brand

how to create a mood board for your brand

This video has 2 homepage design reviews to help you learn how to design your homepage in a way that is effective. These reviews are the first in an ongoing series.   I’m so excited to be offering this service (for free) because I know the guessing game freaking sucks. It’s no fun to be […]

Homepage Design Reviews Episode #2 (How to design your homepage)


Obsessively researching how to go about choosing your brand colors? I don’t blame you. Your brand’s color palette is incredibly powerful for creating instant brand recognition. Let me give you an example. If I say “red shopping cart,” what do you think of? I bet its Target. See what I mean? When it comes down […]

7 tips for choosing your brand colors

choosing colors

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