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Let’s talk target audience. You probably know that defining your target audience is one of the MOST important steps when it comes to branding and overall business success. Maybe you’ve tried to define your audience before but felt that fear creep into your gut. You know the one. The fear of being pigeon holed. The fear that if you commit to your target audience, then you’ll miss out on potential sales by repelling the people who don’t fit that description. To this, I have 3 points:

Define Your Target Audience Without the Fear of Repelling Everyone Else

So it’s time to start thinking about the visuals for your amazing brand! Yay!! But you’ve heard other entrepreneurs (maybe even some designers) say that the most important thing when creating a visual brand identity is the preference of your audience. What YOU like doesn’t really matter. But I’m gonna go ahead and say it does. Here’s why…

Does It Matter If You Like Your Brand Design?

Rebrands are a big undertaking. They’re daunting. It’s SO much work to reevaluate everything you’ve built so far. But you know what, just like you, your business was born to grow and to change. Let’s think of branding like a first date…

Don’t Miss These Signs it’s Time to Rebrand