Even if you never actually see your client or customer in person. In fact, I would even say it’s MORE important.
As an online business owner, you don’t have the ability to wow your potential clients with a pretty office or complimentary refreshments.
You want to create a community of people who know you, like you, and trust you. But you can’t do that if their experience with your brand is mediocre at best.
The first thing you can do to build a captivating brand experience is to be consistent. *groan…* Does consistency really have to be the answer to everything? Sorry to be a cliché, but consistency and repetition are what this branding thing is all about.
Visually, you can do this by having a strong brand style that is well rounded and aligned to who you are as a person and as an online business owner.
When your brand style shows off your personality it makes it really easy to form connections and to build the “like” factor with your ideal audience. When you apply this brand style consistently across all platforms, you’ll start to create recognition with your ideal audience.
That recognition is sooo important because it develops familiarity.
As a rule, people will continue to do things that are familiar to them just because they are familiar. Which means if your audience can recognize your blog posts on Pinterest, you now have the upper hand. When they’re searching for answers to a problem they have, they’ll likely click on your posts over and over because it’s familiar.
Convenient, right? Then all you gotta do is wow them with your content and grab them with your irresistible, strategically placed opt-ins. (Pssst…super awesome designer here. I can help with literally all of that! Go check out my services if you’re ready to take this thing to the next level!)
Have you ever landed on a freelancers website that was difficult to navigate, unorganized, the titles were hard to read, and you didn’t really understand what it was that they were offering?
Did it give you that feeling of “Man, I really want to work with this person?” …. I’m just going to assume you are sane and your answer was no. 😉
Your goal should always be to make things easier on your audience and your clients.
This is a huge part of your brand experience, and should influence how you think about pretty much everything.
Some things you should consider:
I could literally go on and on. But it is essentially just being helpful and considerate. You should always be asking yourself “how can I make this more convenient?” You don’t want to be making your clients jump through hoops because then they’re going to feel frustrated or confused about your brand.
But if you’re always striving to make sure everything is easy to use, access, and understand, it’s going to feel seamless. Which is going to make your audience feel like you are 1- Super professional and organized and 2- Incredibly helpful.
One great example of this is Apple. I get that not everyone is an Apple fan, but there is a reason why so many people love their products. When you have multiple Apple devices you can easily send files back and forth, share WiFi passwords, and more. That kind of convenience is why their fans are so loyal and will continue to pay extra for the experience that their products give.
One of the most powerful things you can do to build a phenomenal brand experience that keeps people coming back for more is to overdeliver. And the best part is there are so many ways you can do this!
A few ways you can overdeliver:
Over delivering is such a great way to show your audience and clients that you care. I would even say not to bother with something you’re not willing to go 110% on it.
If there is something in your business that you feel kind of half-hearted about… Maybe you should ask yourself if it’s even worth it to divide your time in this way.
Every time your audience reads your blog post, watches your Instagram stories, or fills out your client inquiry form, they are developing an experience with your brand. As an online business owner who doesn’t have in-person interactions, it’s so important that you are creating this experience intentionally.
When your viewer finds you, how does your website make them feel? What about when they read through your Instagram posts, or watch your videos? Does your brand style support these feelings? Or does it contradict it?
You have to remember that your brand isn’t just one thing. It is the whole experience that a viewer has with your business that makes up your branding, and this experience is what builds a trusting relationship with your audience.
To the growth of your amazing brand,