Everyone and their mother is out there telling you why you need to be defining your audience, and I am no exception. But, I know that this is one of those things that is easier said than done. So, I’m going to break it down into 3 easy steps. Knowing who you’re doing this for is everything. It brings the clarity needed to design an effective brand, strategize your website, nail your brand voice, etc. You might think that you want to appeal to as many people as possible, but if you don’t know exactly who you’re talking to, you’re essentially talking to no one.
You’ve probably heard that you need one, but have you ever wondered how to create a mood board for your brand? When you’re just getting started with your brand design, you’re going to want a point of reference. You want to set the tone for how you want your designs to feel so that you […]
Obsessively researching how to go about choosing your brand colors? I don’t blame you. Your brand’s color palette is incredibly powerful for creating instant brand recognition. Let me give you an example. If I say “red shopping cart,” what do you think of? I bet its Target. See what I mean? When it comes down […]
Creating a personal brand is about so much more than a logo. If you’ve been following me for a while, you know that I think your brand is complex, and layered, and that you should start with your personality and messaging before you EVER get started with the visuals. It’s what I like to call […]
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