Branding Tips Archives - ashtonlenae.com

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Everyone and their mother is out there telling you why you need to be defining your audience, and I am no exception. But, I know that this is one of those things that is easier said than done. So, I’m going to break it down into 3 easy steps. Knowing who you’re doing this for is everything. It brings the clarity needed to design an effective brand, strategize your website, nail your brand voice, etc. You might think that you want to appeal to as many people as possible, but if you don’t know exactly who you’re talking to, you’re essentially talking to no one.

Defining Your Audience in 3 Simple Steps

Want to get better clients? The dreamy kind that you would love to work with? Then you need to start niching down your target audience. We’re going to talk about why you should go all in with picking a niche without the fear of repelling everyone else

Get better clients by niching down your target audience (3 reasons to pick a niche)

So it’s time to start thinking about the visuals for your amazing brand! Yay!! But you’ve heard other entrepreneurs (maybe even some designers) say that the most important thing when creating a visual brand identity is the preference of your audience. What YOU like doesn’t really matter. But I’m gonna go ahead and say it does. Here’s why…

Does It Matter If You Like Your Brand Design?

How do you know if it’s really time to rebrand? It is SO much work to reevaluate everything you’ve built so far. Definitely not something you want to take on if it’s not necessary. But you know what? Just like you, your business was born to grow and to change…

Don’t Miss These Signs it’s Time to Rebrand

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