Honesty time. How often do you find yourself tweaking your DIY branding? Sometimes those little tweaks feel like they could be “the thing” that makes all the difference. Like maybe if you change that color or switch up the headlines on your website, that will make things feel more “right.”  Once you make that tweak, […]

  What is a business without trust? Well… it’s probably not a business because I doubt it’s making any sales. Nobody wants to buy a product or service from a business they‘re unsure about, which is why it’s so incredibly important that you focus on building trust with your audience and creating a dependable brand. […]

Even if you never actually see your client or customer in person, building a brand experience as an online business owner is just as important as it is for brick & mortar businesses. In fact, I would even say it’s MORE important.  As an online business owner, you don’t have the ability to wow your […]

  Do you feel like you need to know every little detail about your “ideal client avatar” before you can get started? Like before you can create content, offer services, build your brand, design your website? Cue the overwhelm please.  Don’t get me wrong. Of course I think understanding your audience and your ideal client […]