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Creating a personal brand style is about so much more than a logo.
If you’ve been following me for a while, you know that I think your brand is complex, and layered, and that you should start with your personality and messaging before you EVER get started with the visuals. It’s what I like to call branding from the inside out.
But, even your visual brand needs more than just a logo in order to create a cohesive and recognizable look. A logo is just one piece of the puzzle.
What are your brand visuals missing? How do you create consistency?
Repeating brand elements.
By “repeating brand elements” I mean everything other than your logo that helps make up your brand design. This can include your color palette, font system, patterns, icons, and so on.
Here’s an example of how this looks for my client The Girl Who Loved to Write
For this brand we used a consistent color palette that has tropical vibes and matches well with her lifestyle and personal style.
Some of the elements that we used include a palm leaf graphic and brightly colored rectangles that extend from the sides of her website.
You can see these elements repeated multiple times throughout out her sight, which helped us to create a well-rounded, consistent brand style.
Using repeating brand elements helps you to enhance your branding through repetition to create a subtle, but effective recognition.
You don’t want to rely on your logo too heavily as this could start to feel spammy pretty quick. No one wants people to think “salesy” (the dreaded word!) in association with their brand.
Your logo is still important, but if you really want to create a memorable brand, you have to give your other brand elements room to shine.
When used consistently, your brand elements will help you create a look that your audience INSTANTLY recognize.
And that is such a powerful tool!
Imagine your audience being able to recognize your blog post on Pinterest just by looking at it. Even if there’s no URL, no logo.
Can you think of a brand or influencer in your industry whose content you recognize right away? I bet they pop into your mind pretty fast, right?
Repetition and Consistency.
The magic happens when you repeat the same colors, fonts, patterns, and graphics in a consistent way across all platforms. Meaning your brand looks the same on Instagram as it does on your website.
Your logo can’t stand on its own. To create an effective visual brand identity, you need repeating brand elements (like your fonts, colors, and patterns) to act as a support system.
Repeating these elements consistently across all platforms will help you create an instantly recognizable look that will take your brand from incomplete to cohesive and powerful.
If you’re just getting started with your branding, make sure you check out this post! 10 Questions you Have to Ask Before You Start Your Brand Design
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