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Sometimes those little tweaks feel like they could be “the thing” that makes all the difference. Like maybe if you change that color or switch up the headlines on your website, that will make things feel more “right.”
Once you make that tweak, it feels pretty good. That totally made a big difference, right? That is… until you move on to the next little thing that looks a little off. 😖 And so it goes.
It’s supposed to be so streamlined that you can create anything you need quickly, with decisiveness and clarity. It’s not supposed to be something that you’re constantly second guessing.
And while that might seem unachievable when you’re not in a place where you can hire a top-notch designer, it’s completely possible even if you are going to DIY your branding.
In today’s post we’re going to cover the 3 absolutely essential things you need to fix your DIY branding. That way you can stop tweaking your designs all the time and finally create something that makes you feel confident putting yourself out there.
Wait… What does that have to do with how my branding looks? A lot actually.
When we’re repressing fear, excuses, and limiting beliefs, we tend to project that energy onto other things. Like focusing on all the details you can’t seem to get “just right” with your branding.
We do this as a way of distracting ourselves from deeper things going on. Instead of getting to the root of your imposter syndrome and indecision, you think “it must be my logo that’s the problem.”
Unfortunately, obsessively changing these little details makes your brand look way more scattered and confused. And your prospective clients pick up on that, even if it’s on a subconscious level.
Brand clarity is an incredibly powerful tool to design your brand with decisiveness and intention. Knowing your brand message, your core values, and your audience will give you more focus and direction when making design choices.
In my post, 3 things holding your brand back, I talked about how indecision is one of the biggest things that keeps your branding looking muddled and confused.
But we can start to steer away from indecision when we have brand clarity. That’s because it essentially gives you guidelines for what you’re trying to communicate. You can look at the visuals you have, and the visuals you’re creating and ask yourself “does this support and communicate my brand message of _____?”
Then, making decisions for your brand style and even your business becomes easy. Because the clarity you’ve created is acting like a lighthouse guiding you in the right direction. Without it you’re kind of just throwing spaghetti at the wall.
A logo isn’t a brand. There, I said it.
Your brand is actually a mix of EVERY element that makes up your business. Like the tone of your captions on social media, the products of programs you sell, how your viewer feels when interacting with your website. Your brand is the experience that people have with you, not just how pretty or cool your logo looks.
In this post when we’re talking about your “DIY branding,” what we’re really talking about is your “DIY brand style.” Your brand style is made up of all of your visuals. This includes your color palette, your accents, the fonts you use, the layout of your website, your Pinterest blog graphics, and so on.
Your brand needs more than just a logo in order to create a cohesive and recognizable look. A logo is just one piece of the puzzle. Having a well-rounded brand style helps to bring depth to your branding and takes it from good to great.
The magic happens when you rely on more than just a logo. You do this by repeating the same colors, fonts, patterns, and graphics in a consistent way across all platforms. Meaning your brand looks the same on Instagram as it does on your website.
When you master this, your branding doesn’t look so DIY anymore.
Imagine if your DIY branding felt so aligned and streamlined that you didn’t even have to think about it. You just go on about your day, focusing on important, money-making, business-growing tasks. Doesn’t that sound amazing?
It requires three things. 1. Moving through your fear and excuses, 2. Finding massive clarity and confidence, and 3. Creating a well rounded brand that is More Than a Logo. To get started on the first step, make sure you check out this post- 3 things that might be keeping you from growing your brand
To the growth of your beautiful brand,
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