You’ve probably heard that you need one, but have you ever wondered how to create a mood board for your brand?
When you’re just getting started with your brand design, you’re going to want a point of reference. You want to set the tone for how you want your designs to feel so that you have something you can consult when you’re designing your website or choosing photos for your Instagram.
If this isn’t something you’ve done yet, it needs to be a high priority on your to-do list!
You wouldn’t build a house without a blueprint, and you shouldn’t build a brand without a strategy.
Taking the time to answer the deep-digging questions will help you make sure that all of the design decisions you make are intentional and goal oriented.
If this is something you still need to work on, check out this post for 10 Questions to Ask Before Designing Your Brand
Make yourself a secret Pinterest board where you can gather inspiration.
I suggest keeping it secret so that you feel comfortable pinning #allthethings without filtering yourself. Go on a pinning spree gathering everything that appeals you.
Then, go back through and look for trends in your pins. Do you see the same colors or font types popping up a lot?
Once you’ve had a chance to analyze it, curate your inspiration board by deleting the things that don’t fit.
Before you start choosing images to create a vibe, start with your color palette.
Your color palette is such a powerful tool for creating emotion and recognition in your brand. Colors also have tons of subconscious effects on the viewer which means if we choose our colors intentionally, they can be just as effective as our imagery when it comes to creating a feeling.
Click here to read more about Using Color Psychology in Your Branding.
Now that you know what you want kind of vibe you want to portray and the color palette you’ll be working with, it’s time to pick out some images.
My favorite place to get images is Unsplash.com. I’ll spend some time searching different keywords that are relevant to my color palette and the mood I want to portray. So I might search for words like “happy,” “yellow,” “bold,” etc.
The great thing about all of the images on Unsplash is that they are copyright free and you’re allowed to use them however you like.
For me, that is important because I want to claim and share the mood boards I create as my own work. But if you’re only planning on creating the mood board for personal use, you might not need to worry so much about this.
I like to make my mood boards using Adobe Illustrator or Photoshop, but there are definitely other fun options.
One way to make your mood board is to print your pictures and use the old school cut + paste method. I think this would actually be really cool because you could hang it in your office for inspiration and on-brand décor!
You could also use free programs like Canva.
Your mood board should be coming together at this point.
Now it’s time to add in some examples of typography, graphic accents, and patterns to take it to the next level. A little sparkle here or a paint swash there to add some personality and finish setting the tone.
That’s it. Hooray!
Now that your mood board is complete, you should have a good idea of the visual style you want your brand to portray.
From here, you’ll be able to use the mood board you created for your brand as a style reference for everything that you (or someone you hire) designs for your business.
Pro tip: Take your time. If it doesn’t feel right, keep tweaking it. If changing your images isn’t working, then consider revisiting your colors. Check out this post for Tips on Choosing Your Brand Colors