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Color is one of the most emotionally charged tools we can use to visually represent our brand’s personality. That’s why I put together this crash course on how to use color psychology to choose the best brand colors.
If used effectively, it can really help us communicate our brand message without having to try all that hard.
That’s because it has the ability to trigger certain subconscious feelings and associations. If you really want to brand from the inside out, this is a skill that you have to master.
You don’t have to be a color expert, but with a little bit of basic knowledge, you can figure out how to use color psychology to choose the best brand colors.
Red is a strong and stimulating color. It elicits feelings of energy, passion, heat, power, excitement, and is an appetite stimulant.
It is one of the most attention grabbing colors, and for that reason it’s great for creating emphasis or urgency. Red can be harsh on the eyes and should usually be used sparingly as it can be unpleasant or irritating when used in excess.
Yellow is a happy color. Being closely associated with sunshine, it is no surprise that yellow is optimistic, enthusiastic, and joyful.
Yellow the first color the eye notices making it great for bold statements. Like red, yellow is an appetite stimulant. Also like red, it should be used sparingly as it can be quite irritating to the eyes.
Orange is friendly, fun, and vibrant. It conjures feelings of creativity, whimsy, activity, and uniqueness. Orange rooms are known to stimulate conversation.
Like red and yellow, orange is an appetite stimulant. Like the other warm colors, brighter shades should be used sparingly to avoid being harsh on the eyes.
Pink is often associated with femininity and love. It’s not generally seen as strong and passionate but more gentle and light-hearted.
Brighter shades often feel playful and confident while lighter tones are calming and stylish.
Cool, calm, and collected blue is associated with knowledge, relaxation, loyalty, and trust. Most men who have a favorite color say that it’s blue.
It is by far the most popular color in the corporate world, but that doesn’t mean that us creatives can’t use it in a way that radiates our brand’s unique personality 😉
Easy-going green is also a calm and refreshing color. Green can symbolize money, success, healing, nature, and growth.
It is the easiest color on the eyes which is a good thing if you’re the kind of person who cares to venture outside from time to time 🤷♀️ #homebodiesunite
Purple is often associated with royalty because the dyes were so hard to come by in ancient times. This made them super expensive and they were only worn by royalty and the very wealthy.
Purple is also associated with imagination, creativity, and the mystic (I actually have a purple witch costume in my closet right now!)
The real magic happens when you start to combine colors in a way that is harmonious AND psychologically strategic.
Here are a few more tips for choosing the right color personalities for your brand:
It sounds like a lot, right? Don’t worry, I believe in you!
If you’re just getting started with your branding, make sure you check out this post! 10 Questions you Have to Ask Before You Start Your Brand Design
And if you need some help bringing your brand personality to life, I’m here for you!
Leave a comment if you have any questions 😉
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