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for all things branding, Showit website design, and growing an online business

Advice, Tips, and Tutorials

Feel like you need to know every little detail about your ideal client avatar before you can get started? Cue the overwhelm please.  Don’t get me wrong. Of course I think understanding your audience and your ideal client is one of the most important parts of growing your brand. But I see so many entrepreneurs focusing […]

ideal client avatar

Your ideal client avatar (and the point you’re missing)

Ready to start growing your brand but feeling a little stuck? I’ve been there. When it feels like no matter what you tweak, it never feels aligned to who you are or what you’re trying to portray. Actually, I pretty much used to live there, and it honestly took me years to figure out what […]

growing your brand

Growing your Brand (3 things that are holding you back)

Wondering how to stand out online when you’re in a super crowded niche? I get it. In this online world pretty much every niche is an “oversaturated niche.” But that doesn’t mean there’s no room for you. Sometimes when people are telling me about the business they want, I’ll ask them what’s holding them back […]

improve your homepage

How to stand out online in an overcrowded niche

(or your client’s website?)

Ever wish someone would just TELL you what to put on your website?