Hey! I’m Ashton, a designer from San Antonio, TX. I specialize in quirky brands and bold, colorful websites that will help you stand out in the crowd.
How do you know if it’s really time to rebrand? It is SO much work to reevaluate everything you’ve built so far. Definitely not something you want to take on if it’s not necessary.
But you know what? Just like you, your business was born to grow and to change.
Let’s think about branding like a first date…
Your branding is like the face of your business. It’s the outfit you carefully choose to make the right first impression and communicate your unique personality. Your website is the conversation you have with your date. It’s where you discuss what you do and who you are to figure out if you and your date are a good match for each other.
How much have you changed sing you were a teenager?
Probably a lot, right? I know I have. You wouldn’t show up to this date with too-thick eyeliner, dressed in whatever angsty band t-shirt you were sporting back then (or was that just me? 🙈) and you certainly wouldn’t start telling them about who you were back then. You would tell them about who you are NOW.
A little bit of time can make a huge difference in your business, too.
After I took a long and hard look at my brand, who I was as a designer, and who I WANTED to be for my clients, everything fell into place. Social media became EASY, I knew exactly what to write for my web copy, and everything just felt RIGHT.
Here are the signs it might be time for a rebrand:
It feels like your branding no longer represents who you are as a professional
The clients/customers you are attracting are not the people you WANT to be working with
Your current brand makes you feel cramped, or like you can’t fully be yourself
Trying to find or create cohesive graphics for social media feels like pulling teeth
Something just feels off, even if you can’t put your finger on it
Is any of this hitting home? Tell me if you relate to any of these signs the comments!
I know first-hand just how much your business can grow, change, and evolve over time. It was SO FRUSTRATING to try and run a business with a brand and website that didn’t evolve with me as a professional.
Now, I HAVE to say that you shouldn’t rebrand often. That’s confusing to your audience and makes you look flaky. This is why I HIGHLY recommend doing the tough, brand-discovery work before hand. If you need some help discovering “who” your brand is, check out this post- 10 Questions to Ask Before You Start Designing Your Brand