How do you know if it’s really time to rebrand? It is SO much work to reevaluate everything you’ve built so far. Definitely not something you want to take on if it’s not necessary.
But you know what? Just like you, your business was born to grow and to change.
Your branding is like the face of your business. It’s the outfit you carefully choose to make the right first impression and communicate your unique personality. Your website is the conversation you have with your date. It’s where you discuss what you do and who you are to figure out if you and your date are a good match for each other.
Probably a lot, right? I know I have. You wouldn’t show up to this date with too-thick eyeliner, dressed in whatever angsty band t-shirt you were sporting back then (or was that just me? 🙈) and you certainly wouldn’t start telling them about who you were back then. You would tell them about who you are NOW.
After I took a long and hard look at my brand, who I was as a designer, and who I WANTED to be for my clients, everything fell into place. Social media became EASY, I knew exactly what to write for my web copy, and everything just felt RIGHT.
Is any of this hitting home? Tell me if you relate to any of these signs the comments!
I know first-hand just how much your business can grow, change, and evolve over time. It was SO FRUSTRATING to try and run a business with a brand and website that didn’t evolve with me as a professional.
Now, I HAVE to say that you shouldn’t rebrand often. That’s confusing to your audience and makes you look flaky. This is why I HIGHLY recommend doing the tough, brand-discovery work before hand. If you need some help discovering “who” your brand is, check out this post- 10 Questions to Ask Before You Start Designing Your Brand
Or download The Ultimate Brand Clarity Workbook below! It’s full of deep-digging questions that will help you gain clarity and insight into your brand. You’re gonna love it! 😉
I help service providers and bloggers design colorful brands & strategically simple websites
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