Rebranding is tough.
It’s daunting. It’s SO much work to reevaluate everything you’ve built so far. But you know what? Just like you, your business was born to grow and to change.
Your branding is like the face of your business. It’s the outfit you carefully choose to make the right first impression and communicate your unique personality. Your website is the conversation you have with your date. It’s where you discuss what you do and who you are to figure out if you and your date are a good match for each other.
Probably a lot, right? I know I have. You wouldn’t show up to this date with too-thick eyeliner, dressed in whatever angsty band t-shirt you were sporting back then (or was that just me? 🙈) and you certainly wouldn’t start telling them about who you were back then. You would tell them about who you are NOW.
After I took a long and hard look at my brand, who I was as a designer, and who I WANTED to be for my clients, everything fell into place. Social media became EASY, I knew exactly what to write for my web copy, and everything just felt RIGHT.
Is any of this hitting home? Tell me about it in the comments!
I know first-hand just how much your business can grow, change, and evolve over time. It was SO FRUSTRATING to try and run a personal business with a brand and website that didn’t evolve with me as a professional.
Now, I HAVE to say that you shouldn’t rebrand often. That’s confusing to your audience and makes you look flaky. This is why I HIGHLY recommend doing the tough, brand-discovery work before hand and hiring a professional. A professional designer will know how to create a brand that not only represents you now but has the capability of evolving WITH your growing business.
If you need some help discovering “who” your brand is, check out his post- 10 QUESTIONS TO ASK BEFORE YOU START DESIGNING YOUR BRAND
I help bold creatives become ideal client magnets by designing stunning brands and strategic websites.