The Traveled Lane is owned and operated by Kelly, a maker of quirky home decor items that bring back old memories and inspire wanderlust.
Her most popular products are her coaster/trivet sets that feature fully customized, colorful maps. What’s so special about these is that Kelly’s customers can pick a city or state that has significant meaning to them, and add a functional and reminiscent piece to their home.
Her target audience is smart, quirky hipster types who love color in a fun and whimsical way.
Kelly came to me for a rebrand because she felt her existing DIY design lacked cohesiveness. Her business had grown a lot and she was ready for her branding to reflect her level of professionalism and the character of her products.
The colors we chose for The Traveled Lane are bright and saturated tones of orange, teal and green. These colors are not only festive and upbeat, but they also have a beachy feel that is relevant to travel. It makes you feel like you can almost smell the ocean.
For the main logo, we created a colorful crossroads sign that is quirky, fun, and symbolic of spontaneity and travel. The fonts used have a vintage feel with a quirky twist. This feeling is highlighted with the swash on the “R” and the little underlined “a’s”.
These simple features give a joyful punch of personality and whimsy.
The print materials and web design for The Traveled Lane feature a topographical pattern that is simple, but powerful with its connotations.
Using color, pattern, type, and symbolism, Kelly and I collaborated to create a brand design that is quirky, joyful and conjures reminiscent feelings of travel and adventure.
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