Well… it’s probably not a business because I doubt it’s making any sales. Nobody wants to buy a product or service from a business they‘re unsure about, which is why it’s so incredibly important that you focus on building trust with your audience and creating a dependable brand.
Your future clients want to know that you know what you’re talking about, but they also want to know that you have their back. If you don’t build up that trust and credibility, you’re going to be looking at an uphill battle when you try to sell.
I can’t wait for you to dive into this post because we’re going to go over why you can’t “hack” your way to growing the know, like, and trust factor. Then we’ll go over 3 very simple things you can do to start creating a dependable brand that people come back to over and over.
When it comes to building know, like, and trust. There are no “hacks” or “tricks” to get you there quickly. That’s because those types of shortcuts have the wrong motives. That’s like saying “How can I trick this person I like into trusting me so that they’ll go on a date with me?” …Creepy much?
Nope. To build trust with your audience you have to play the long game because you’re building a relationship. You have to show up consistently and give value. And while you’re doing that, you have to make sure you’re leading from a place of service, staying in your integrity, and building an amazing brand experience. So let’s talk about those things a little more.
I’m not saying don’t be salesy. You’re a business and you have to sell. I’m saying shift your mindset about it.
Sell your products because you believe they’re incredibly helpful. Create your content to encourage, support, and equip your audience with the tools they need to start their journey to success. Let these things be the driving force of why you’re “salesy.”
There’s nothing wrong with strategy but if it’s all strategy, then it’s a tactic not a service. Your audience can feel it when you’re being helpful, and that gratitude will build their trust
Leading from a place of service can come in a lot of different forms, like making really useful content, or making sure that your clients feel taken care of.
What it always comes down to is about making it a priority to be helpful and supportive to your audience.
When you do this, you’ll start building trust with your audience even though they may never have an in-person interaction with you. Your audience will feel better about being sold to, because they trust you. And as a bonus, you’ll feel a lot better about selling because it’s not just about getting money, it’s about helping people.
If you ever feel yucky about selling, evaluate where your focus is. Are you focusing on money/success, or are you focusing on helping people with your offer?
There are some obvious and simple ways you can stay in your integrity, like don’t fake FOMO or pretend like you can do something you can’t. (Yikes) But staying in integrity also means getting really clear on your brand values and letting those guide all of your decision making for your business.
Your brand values are essentially the things that are really important to you in your business.
For example, let’s say you sell a digital service that is really high-end. You’re incredibly proud of the quality and really want to keep it that way. It’s so important to you that the quality of your service is one of your brand values. So you let that value guide decisions like how many clients you take on at a time or how long you spend researching a project.
This is an area you always want to have some clarity in. Because when you’re feeling uncertain about a step in your business, you can consult your values to make sure it fits in well.
When you always operate within the integrity of your brand values, your audience knows they can expect that from you if they decide to hire or purchase from you. This in itself is a great way to start building trust.
Another way to create a dependable brand is to build an amazing brand experience. Your brand experience is the way your brand makes your audience feel. It starts from the very first interaction your audience has with you, and it develops over time as they continue to interact.
It is created from the collection of everything that goes into your brand. From the first impression that your brand style gives, to how easy it is to navigate your website, to what it’s like to work with you.
Creating an intentional brand experience is an incredible tool to start building trust with your audience. If your brand experience is how your audience feels when interacting with your brand, doesn’t that seem like something you should be paying attention to?
Nothing is as impactful on trust as the emotions that the person or brand made us feel. So if you want to explore this more, be sure to read this post about Building a brand experience as an online business owner
It’s built from showing up and leading your brand from a place of service and integrity so that you can sell in a way that feels good to both you and your audience.
To the growth of your beautiful brand,