Your opt-in offer is one of the most important pieces of your website. If you rely on the digital world to make a connection with your audience, email marketing is SO powerful. But, the idea of growing an email list can be daunting. That’s why I want to tell you about one of the easiest (and most fun) ways to start building your list. Make a quiz!
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I put off growing an email list for a long time until I found Interact. Interact is an easy-to-use online service that allows you to choose from and customize tons of pre-made templates.
I don’t know about you but when the whole GDPR fiasco rolled around, it seriously stressed me out. Just figuring out what to send your list was hard enough and now there are so many questions about what is and is not allowed to gather information like names and email addresses. Making a quiz with Interact gave me some piece of mind knowing that they have integrated GDPR compliant options.
Part of Interact’s GDPR compliance includes a “skip this step” option when you ask users to subscribe to your email list before they see their results. Even without GDPR rules, I LOVE this feature. It feels way less spammy to me. It also makes me feel more comfortable sending out emails to my subscribers because I know that everyone who has signed up is ACTUALLY interested in what I have to offer.
It’s just human nature. We love learning new things about ourselves and quizzes are an addicting way to do it! If you have ever stayed up late figuring out your Myers-Briggs personality type or EXACTLY what your Patronus would be if you were a wizard, you know what I’m talking about! 😉
Using a program like Interact means the techy side of making a quiz for your opt-in is a breeze. There are a ton of pre-made templates for inspiration, or you can start from scratch. They can be customized to your brand without any fuss, and directly integrate to most email marketing services like MailChimp and Convertkit.
Interactive quizzes are fun to create, fun to share, and they offer a super engaging way to connect with your audience. Owning your own business is supposed to be fun, right? We should enjoy the things we create, and the people we work with. So, why shouldn’t we enjoy our marketing efforts as well?
If you can’t wait to get started on your own list-building quiz, click here to get started with Interact!
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I help bold creatives design brands and websites that magnetically attract their target audience.
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