Creating consistency with your visuals and the feelings they evoke can be tricky. It’s so frustrating when nothing in your business looks cohesive. I think we’ve all been there at some point. This is why your brand needs a mood board.
A mood board is a collection of images, textures, and type that utilize a color scheme to define the personality and vibe of your brand.
The mood board establishes the feeling you want your brand to conjure in a visual way.
It’s a great way to make sure that you and your designer are on the same page. Chances are, if you love your mood board, you’ll love the designs that I create to match it. That being said, there is one huge overlying reason I start out every single branding project with a mood board…
I use the mood board we create for inspiration while I’m designing and to help me stay consistent during the process. I actually keep your mood board open on the side of everything I’m working on for your brand to make sure I’m staying true to our original vision.
The mood board is useful long after we finish our work together, too. It is there to act as a guide for you moving forward and implementing your new branding in a consistent way. Want to post an image on Instagram but you’re not sure if it fits? Open it up next to your mood board and see if it matches the same visual rhythm.
A mood board is the first building block for creating a brand with rhythmically consistent visuals.
Your brand needs a mood board to establish a color scheme and an overall feeling. It’s there to make sure we’re on the same page about your brand vision. But most importantly, it’s there to create consistency in the designs we create and how you implement your new branding later.
Getting the ball rolling isn’t as hard as it seems. Start by making an inspiration board on Pinterest, then start looking for trends in your pins. Is there a certain color scheme or font style that keeps popping up? That may be your winner!
I help bold creatives become ideal client magnets by designing stunning brands and strategic websites.