Hey! I’m Ashton, a designer from San Antonio, TX. I specialize in quirky brands and bold, colorful websites that will help you stand out in the crowd.
Creating consistency with your brand visuals can be tricky. It’s so frustrating when nothing in your business looks cohesive. I think we’ve all been there at some point. This is why you need a brand mood board.
A mood board is a collection of images, textures, and type that follow a specific color scheme to define the personality and vibe of your brand.
Your mood board establishes the feeling you want your brand to conjure.
It’s a great way to set an intentional mood and to make sure that you and your designer are on the same page. Chances are, if you love your brand mood board, you’ll love the designs that created to match it. That being said, there is one huge overlying reason I start out every single branding project with a mood board…
Setting the tone before you start designing creates consistency
I use brand mood boards for inspiration while I’m designing and to help me stay consistent during the process. When I am designing for clients, I keep the mood board open on the side of everything I’m working on for their brand to make sure I’m staying true to our original vision.
Your mood board also acts as a style guide
Your mood board isn’t just there for the design process. It is useful long after your brand design is finished. It is there to act as a guide for you moving forward and implementing your new branding in a consistent way. Want to post an image on Instagram but you’re not sure if it fits? Open it up next to your mood board and see if it matches the vibe and intentions you set.
A mood board is one of the first building blocks for creating a brand with rhythmically consistent visuals.
Your brand needs a mood board to establish a color scheme and an overall feeling. It helps to set the tone, bring clarity to your brand vision, and make sure you’re on the same page with your designer if you choose to hire one. But most importantly, your mood board is there to create consistency in the designs that you create and how you implement your new branding later.
Before you get started on your design, make sure you do your brand discovery work first! You never want to jump into designing without nailing down the foundation of your brand strategy. If you need some help, click the button below to download The Ultimate Brand Clarity Workbook. It’s full of deep-digging questions to help you gain the clarity you need for an intentional brand design.